This Privacy Policy explains how Konfors ("Konfors", "we", "us") collects, uses, shares, and protects personal data when you visit konfors.com, create an account, or engage our services. We are committed to handling personal data lawfully, fairly, and transparently.

1. Who we are

Konfors is a consultancy based in the United Kingdom that designs continuously adaptive operational systems using AI, data, and human judgment. For the purposes of applicable data protection law, Konfors is the data controller in respect of the personal data described in this policy.

2. Information we collect

Information you provide

Information we collect automatically

3. How we use your information

We process personal data to:

4. Legal bases for processing

Where applicable law requires a legal basis, we rely on one or more of: your consent; the performance of a contract with you; our legitimate interests in operating and improving our business; and compliance with legal obligations. You may withdraw consent at any time where processing is based on consent.

5. Sharing your information

We do not sell personal data. We may share it with trusted service providers who process data on our behalf (for example hosting and analytics providers), with professional advisers, and where required by law. Any processor we use is bound by obligations consistent with this policy.

6. International transfers

Where personal data is transferred outside the United Kingdom or the European Economic Area, we put in place appropriate safeguards, such as standard contractual clauses, to protect that data.

7. Data retention

We keep personal data only for as long as necessary for the purposes set out in this policy, including to satisfy legal, accounting, or reporting requirements, after which it is securely deleted or anonymised.

8. Your rights

Subject to applicable law, you may have the right to access, correct, delete, or restrict the processing of your personal data, to object to processing, and to data portability. To exercise any of these rights, contact us at privacy@konfors.com. You also have the right to lodge a complaint with your local data protection authority.

9. Security

We maintain technical and organisational measures designed to protect personal data against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we work to protect your information using appropriate safeguards.

10. Cookies

We use cookies as described in our Cookie Policy. You can manage your preferences at any time.

11. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the date at the top of this page.

12. Contact us

If you have questions about this policy or how we handle your data, contact us at privacy@konfors.com.